HD technology,a human touch.

Bags and film for frozen cuts, chicken, bacon, sausage, mortadella, meat and offal.

Printing on low-density polyethylene, which stretches on press and returns the artwork slightly larger than it went in. Distortion is calculated before imaging, for that press's cylinder. And the mandatory text must stay legible under condensation and cold handling, which changes decisions about type size and solids.

Supermarket carrier bags, bread bags, bin liners, plastic envelopes, with or without handles.

Wide web and large areas of flat colour — where a badly imaged plate gives itself away: the solid comes out mottled or shows anilox banding. It calls for control of minimum dot and relief, and for colour-to-colour registration that holds at bag-line speed.

Ice-cream tubs, cups and bags, lollies, açaí, frozen fruit pulp, and ice in cubes, blocks or bags.

A cold surface and a small pack at once: flavour, brand and mandatory information must fit and stay legible on a label held with a wet hand. On ice bags the material is thin and the ink sits shallow — the screen design matters more than resolution on paper.

Packaging for cheese, milk, cream cheese, cream and yoghurt — film, label and pot lidding.

Barrier film and laminate, where the brand colour is what the shopper recognises on shelf before reading anything. Brand colour is checked against an ICC profile and proofed before the run, because the same Pantone printed on two substrates does not give the same shade.

Bottle and mineral-water labels, self-adhesive stickers, promotional decals, sleeves.

This is where a fine screen earns its keep: product photography on a small label, tight colour-to-colour registration, and tonal transitions that must not show banding. A sleeve adds the material's own deformation as it shrinks onto the bottle, and that sum is done in the artwork, not on press.

Packs for crisps, shoestring potatoes, popcorn, peanuts, cassava-starch biscuits, corn flakes, chocolate and sweets.

Metallised, laminated and clear film — three grounds that give the same ink back three different ways. On metallised stock, the opaque white decides whether the colour above it is the one approved. And the small type of nutrition tables must survive imaging without its counters closing up.

Bottles and sachets for shampoo, conditioner, hair masks, creams and sunscreen — often as a sleeve over the bottle.

A small print area and a lot of mandatory information: ingredients, directions, regulatory registration. It calls for fine type whose counters do not close at imaging, and for sleeve artwork already compensated for the bottle's deformation. Metallised stock and spot varnish are common, and each changes the colour seen above it.

Bags and bales for crystal sugar, rice, beans, pasta, wheat and cassava flour, tapioca mix, corn and seasonings.

Heavy weight in a thin material, and the bag ships stacked: the artwork is read through the deformation of the product inside, not on a flat surface. Large solids with the brand printed over them, and registration that holds on a baling line — where speed is higher and tolerance lower.

Packs for bleach, detergent, soap, toilet paper and bin liners — in bottles, drums and film.

The contents attack the pack from inside and transport scuffs it from outside. Ink and substrate are checked together, because a combination that passes on paper can fade in contact with chlorine. This is a market where a substrate proof is worth more than a paper proof.